Get believes in creating new markets to serve people for whom either no product existed, or existing products were neither affordable nor accessible for various reasons.
We make products that are simple and affordable so that many can use it.
We focus on non-consumers.
Non-consumers face the following barriers to better livelihoods:
They don't have the skills to consume existing solutions
They don't have wealth to consume existing solutions
They don't come within reach to the solution
They don't have the time to spend to retrieve the solution
They stay in non-consumption versus an unsatisfactory solution